
Board of Directors
Non-executive Chairman
Dr Keith Hellawell was appointed non-executive Chairman in November 2009. He is currently non-executive Chairman of Goldshield Group PLC, a marketing-led, British pharmaceutical and Consumer Health company, which he joined in May 2006.
Dr Hellawell has over eleven years experience in private sector management serving as a non-executive Chairman or Director of a number of diverse companies including:- 1998/99 Evans of Leeds (property), 2003/06 Dalkia plc (energy) and 2004/06 Sterience Limited (sterilisation plants) both subsidiaries of the French company Veolia Env.
Prior to this, Dr Hellawell has over forty years experience in public sector management being a former Chief Constable of two British police forces. Between 1998 and 2002, working directly for the Prime Minister, he wrote and coordinated the
Mike Ashley established the business on leaving school in 1982 and was the sole owner of the business until the Company floated in March 2007. Mike is the Executive Deputy Chairman and is responsible for developing the vision and strategy of the Company.
Dave Forsey has been with the business for over 20 years, during which he has acquired significant knowledge and experience. He has overall responsibility for the business and is Chief Executive.
Bob Mellors has been the Group’s Finance Director since 2004. A graduate in economics, he qualified with PriceWaterhouseCoopers in London before joining Eacott Worrall, where Sports Direct became a client in 1982. He was managing partner and head of corporate finance at Eacott Worrall before joining the business.
Dave Singleton was appointed a Non-Executive Director of the Company on 25th October 2007. He spent 25 years with Reebok International Limited. He stepped down in April 2007 he helped successfully to integrate Reebok following its acquisition by adidas Group in January 2006. For eight years he was Vice President, Northern Europe Region & UK and since 2003 he was Senior Vice President Europe, Middle East & Africa.

