01 August 2007

Sports Direct International Plc

Sports Direct International ("Sports Direct") announces that it has notified the Financial Supervisory Authority in Finland and Amer Sports Corporation ("Amer") that it holds 7,670,241 shares in Amer, representing 10.64% of the issued share capital of Amer.

For Further enquiries, please contact:

Sports Direct International

Dave Forsey, Chief Executive	0870 333 9400
Bob Mellors, Group Financial Director

Financial Dynamics

Jonathon Brill / Andrew Dowler

020 7831 3113

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